PT
Brasilis - Joias & Gemas Ouro Preto / MG
Este é um projeto de Redesign de marca de uma empresa que atua no ramo de joias em Ouro Preto ha 15 anos, que percebeu que era o momento de mudar, de apresentar uma marca mais moderna e diferente das outras empresas da região, que compartilham elementos parecidos.
O objetivo foi criar uma marca que fosse moderna, feminina e minimalista, que ainda remetesse de alguma forma ao design antigo.
Símbolo:
A solução encontrada foi uma junção de formas que representam 3 coisas:
Joia
Pôr do sol por trás das montanhas em Ouro Preto (imagem frequentemente vista pelas montanhas de ouro preto)
Ave (que estava presente na marca antiga)
Paleta de Cores:
A paleta é bem feminina e brasileira.
EN
Brasilis - joias & Gemas
This is a brand redesign project for a company that has been in the business of jewelry in Ouro Preto for 15 years. The company realized that it was time for a change, to present a more modern brand, different from the other companies in the region, which share similar elements.
The goal was to create a brand that would be modern, feminine, and minimalist, but that would still somehow refer to the old design.
The goal was to create a brand that would be modern, feminine, and minimalist, but that would still somehow refer to the old design.
Logo
The solution found was a junction of shapes that represent 3 things:
Jewel
Sunset behind the mountains in Ouro Preto (an image often seen from the mountains of Ouro Preto)
Bird (which was present in the old mark)
Jewel
Sunset behind the mountains in Ouro Preto (an image often seen from the mountains of Ouro Preto)
Bird (which was present in the old mark)
Color Palette:
The palette is very feminine and Brazilian.
